Your UX process is a 1960s ad ritual. AI makes it obsolete.
Your UX workflow was assembled in the mid-century ad agency — the pitch room, the account man, the campaign — and most teams are still running that show. Patrick Neeman argues the rituals now fail because they were built for one-shot broadcast, not for systems that live and iterate. The fix is to replace ceremony with continuous, evidence-driven practice. It's a sharp, argued jolt for teams who know their process is cargo.