Google folds Local Services Ads into Performance Max — August 2026 migration begins
Google is moving Local Services Ads, the pay-per-lead campaigns behind the Google Guaranteed badge, into Performance Max. The first US advertisers migrate in August 2026, with the rest phased in through 2027. Placements, ads, and pay-per-lead survive, but budgets, bidding, and reporting do not — and some account history disappears unless you save it first. This webinar walks through the pre- and post-migration audit checklist.