Inbound tops the 2026 B2B GTM chart, but ACV picks your real motion
There is no "best" GTM motion in 2026, just the right one for your numbers. Inbound leads adoption at 23%, while product-led growth dominates below $1M ARR and $5K ACV, and account-based wins for products over $25K. No motion predicts faster growth. This field guide walks founders through the levers that do: channels, AI GTM infrastructure, outbound signals, and working pricing models.