Free access proves nothing: 0 of 10 users showing up is a desire problem, not a price one
A founder handed free access to 10 prospects who'd all described his exact problem, and none of them ever logged in. That's the tell: price was never the barrier, desire was. This plain-English primer explains why, arguing product-market fit is a retention curve, not a feeling, and that a cohort bleeding to zero usually means you're acquiring the wrong users, not that the product is mispriced.