Waymo Spent a Decade on a Problem You Can't A/B Test. That's Most PM Jobs Now
Waymo's product chief ran a ten-year program with no scorecard, no playbook, and nothing to split-test. His escape: define what good actually looks like, lock in concrete checkpoints, and build a team that can learn its way forward. As software moves into physical and ambiguous problems, that job is becoming every PM's job.