Your Empty Promo Code Box Is Handing Checkout Sales to Affiliates
That blank promo field at checkout quietly creates a branded search right at peak purchase intent — and shoppers who leave to hunt for a code often hand the final touchpoint, and the commission, to a coupon affiliate that never introduced them. The fix is owning the answer: a single authoritative brand savings page that pulls intent back to checkout. Low search volume cuts both ways, since these queries convert far harder than most. Affiliates are fine; paying them for journeys you originated is not.