Leak: The Trade Desk's Ask Koa routes buyers to specialized AI agents for programmatic
A leaked roadmap shows The Trade Desk is replacing scattered programmatic tools with one conversational entry point: Ask Koa, built alongside its Kokai Zuma release. The interface routes media buyers to a growing roster of specialist agents handling audience building, campaign creation, insights and troubleshooting. It moves from alpha to closed beta this week, a concrete signal of how agentic workflows are reshaping ad planning and buying.