AI can't buy you good manners: why warmth is a design problem, not a budget one
Throw more GPUs and headcount at a digital product and it still feels cold; hospitality design offers why. Drawing on hotel and service framing, the piece argues that warmth, anticipation, and grace can't be added as features or bought with spend. They have to be designed as core intent, from the first blind spot. The gap is structural, not financial, and it resets where teams should point their money.