AI feedback capture "takes 5 minutes" — Canny spent 356 hours proving otherwise
A demo prompt can pull feature requests out of a support ticket instantly, and that's exactly the trap: Canny's candid hour-by-hour ledger shows what in-house AI feedback capture really costs. Prompt tuning, hand-labeled benchmark sets, a leaky ingestion pipeline, and compliance work stack up to 356 engineering hours — plus a frontier-model bill that started near $3,000/mo before a cheaper model brought it to ~$200. The lesson for product teams: the demo is 1% of the build.