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Marketing · adweek.com · Thursday, 27 August 2026

OpenAI tests "don't show me here" targeting for ChatGPT ads

Advertisers on ChatGPT complain they can't tell OpenAI who to reach, where ads can run, or where they actually appeared. So OpenAI is quietly testing negative targeting: letting a small group of buyers flag contexts they don't want to appear beside. It's early, details are scant, and there's no timeline. Any fix to that opacity would be overdue.

Read the source: adweek.com ↗In the 27 August issue →