The Trade Desk's "Ask Koa" turns every media buy into a fleet of AI agents
A leaked Trade Desk roadmap reveals Ask Koa, a conversational interface that routes buyers to specialized AI agents handling audience building, campaign creation, insights and troubleshooting. The system ships with the Kokai Zuma release, moving from alpha to closed beta this week. It's a direct signal of how ad planning, buying and optimization get reorganized around agents before rivals lock in the pattern.