Creator marketing builds its own ad stack — and risks turning trust into inventory
Platforms like LTK are rolling out AI dashboards that automate creator discovery, pricing, contracting and measurement — a bid to make influencer marketing as buyable as programmatic display. Holdcos have spent two years snapping up influencer tech for the same reason. But the counter-case is blunt: creator work is "art and science," and the automation that scales it can strip out the authenticity that made it work.