Natural diamonds still sell 20-30% under their peak, and De Beers says the bottom is in
De Beers finance chief Paul Rowley concedes natural diamond prices are still 20-30 percent below their post-pandemic boom, with the slide now stabilising. A flood of cheaper lab-grown stones and softer demand did the damage. He points to India as the growth engine that stops the free fall, betting its buyers will carry the market forward.