Agentic coding is turning SaaS buyers into software builders
The build-versus-buy decision is moving inside the enterprise: 32% of respondents in McKinsey’s 2026 survey said their organization passed on at least one software product or feature because agentic coding tools could recreate it internally. That does not make custom software cheaper or easier to maintain, but it gives buyers new leverage over vendors, pricing, and product scope. The survey covered 1,719 business leaders across 97 countries.