Microsoft data shows Copilot cut NYT clicks by as much as 93%
Microsoft’s own data says Copilot’s answer engine reduced click-throughs to The New York Times domain by as much as 93% versus traditional Bing, giving publishers a concrete measure of the substitution risk in AI search. An internal presentation called the effect a “doom loop”: the system threatens the content suppliers it relies on, while mass scraping and paywall bypassing feed the models. The figures come from the Times’ brief, while the underlying exhibits remain sealed.