Agent-ready websites could make the human web harder to use
AI agents are becoming a third kind of web visitor, and websites may increasingly serve them at the expense of people, changing how humans book, buy, and get support online. Apps such as OpenAI’s Dots and Meta’s Muse have helped drive agentic web traffic up threefold from August to September, while Muse reached 5 million downloads in its first month. Sites including Pizza Hut, Yelp, and Amazon are already blocking agents, showing the fight is moving from convenience to control of online access.