Ahrefs explains 'agentic SEO', using AI agents to plan, execute, and adapt SEO tasks from a simple outcome brief, cutting down manual pipeline work. The guide outlines the needed AI environment, human‑in‑the‑loop safeguards, and how to trial an agentic workflow this week.
Google announced Gemini 3.5 Flash, its most capable agentic and coding model yet, now the default for AI Mode in Search. The upgrade also adds an ‘intelligent Search box’ that handles longer queries, images, video and file uploads, reshaping how users and marketers interact with Google Search.
OpenAI posted a job for a Head of Ads Enterprise Marketing, tasked with positioning the company as a leading voice on the future of advertising and building relationships with CMOs, agencies, and media buyers. The role will also expand OpenAI’s presence at major industry events.
After months of underdelivery, OpenAI’s ChatGPT ad pilot is reporting fill rates up to 30‑50% and conversion efficiency rivaling Google’s non‑brand search. Yet advertisers stay wary, citing early inventory shortages and high minimum spends that still limit confidence in scaling the format.
Nvidia’s AI director Jamie Allen says autonomous agent-to-agent ad buying could scale within a year, but strict fiduciary guardrails are missing. Complex decision‑making and feedback loops in marketing demand tailored reinforcement‑learning safeguards before true agency is viable.
GetResponse launches Revenue Attribution for Automation, letting marketers link email workflows directly to generated sales, orders, and average order value. The feature filters bot traffic and bypasses inflated open metrics, giving a clear view of the actual revenue impact of welcome, cart‑abandon, and post‑purchase emails.
Intuit’s recent 17% workforce cut signals a shift for Mailchimp from growth asset to profit‑center, with no clear roadmap for feature investment. Existing users face uncertainty as the platform may receive reduced engineering focus while remaining operational for cash‑flow reasons.
Moltbook, a Reddit‑style network where only AI agents can post, is becoming the first arena for marketers to pitch to other bots. Brands are already deploying autonomous agents to endorse products, prompting a shift from human‑focused to agent‑focused SEO and advertising strategies.
You’re caught up.
That was all 11 stories in the 26 May issue.