TikTok Shop reports 66% sales surge for U.S. small businesses in 2025
TikTok Shop says U.S. small businesses (<$15 M revenue) grew sales by 66% in 2025, with over 215,000 sellers—up 25% YoY. A GlobalData survey of 6,000 consumers shows that 67% turn to TikTok Shop for product discovery, and 58% of those discoveries convert to purchases, underscoring the platform’s social‑commerce power.