Yelp is giving OpenAI access to its 330 million reviews, photos and business listings, so ChatGPT can embed Yelp content directly in answers. The deal adds Yelp branding, links and a "Request a Quote" feature, turning the chatbot into a new local‑search destination.
Google now embeds the Top Stories carousel inside its AI Overviews. Because the new AI opt‑out in Search Console applies to the whole feature, publishers who block their content from AI training risk losing that prominent carousel spot. The trade‑off pits AI ethics against vital news visibility.
ChatGPT Ads now offers conversion‑optimized CPC bidding, daily budget pacing, and integrations with AppsFlyer and Adjust for app‑install and in‑app event tracking. These upgrades align its workflow with Google and Meta, giving advertisers automation, stronger attribution, and bulk campaign management, making the platform viable for larger spenders.
Advertisers currently spend only 20% of budgets on the open internet even though it captures two‑thirds of consumer attention, paying roughly double to reach users inside walled gardens. New AI‑powered data, unified supply‑chain tools and outcome‑focused metrics are finally letting open‑web publishers prove value, narrowing that spend gap.
A year after Amazon vanished from U.S. Google Shopping, its impression share remains at 0%, while competitors have filled the gap and costs fell only modestly. The data debunks early hype of a massive cheap‑click gold rush and signals a lasting shift in the American shopping ad landscape.
On Omnicom’s Q2 earnings call, CEO John Wren admitted the industry still can’t price AI, noting the hidden cost will soon factor into advertising spend. He said any AI‑driven savings are being shared with clients, but the lack of clear metrics threatens traditional agency pricing models.
The newsletter introduces a "multiplayer Claude" framework that lets marketing teams share prompts, context, and AI agents so any individual’s breakthrough lifts the whole group’s productivity. It stresses that cultural adoption, not technology, is the real obstacle and offers a step‑by‑step guide to building a shared AI marketing OS.
You’re caught up.
That was all 8 stories in the 29 July issue.