Entity mapping fuels Google’s Knowledge Graph, boosting SERP visibility, but the same structured data doesn’t feed large language models because they lack a graph to ingest. Consequently, SEO teams get real ROI on Google while expecting little impact on ChatGPT’s answers.
AI agents like ChatGPT and Gemini are moving commerce from keyword searches to direct answers, turning brands into 'agents' that surface in AI‑driven shopping experiences. Moz’s Whiteboard Friday explains four tactics, enhanced structured data, AI‑friendly citations, proactive outreach, and content clarity, to keep your site visible as the agentic web expands. Ignoring this shift risks losing traffic to AI‑first platforms.
You’re caught up.
That was all 3 stories in the 1 August issue.