Agentic Commerce: AI Assistants Redefine SEO – What SEOs Must Do
AI agents like ChatGPT and Gemini are moving commerce from keyword searches to direct answers, turning brands into 'agents' that surface in AI‑driven shopping experiences. Moz’s Whiteboard Friday explains four tactics—enhanced structured data, AI‑friendly citations, proactive outreach, and content clarity—to keep your site visible as the agentic web expands. Ignoring this shift risks losing traffic to AI‑first platforms.