86% of Ad Buyers Now Use Generative AI for Video, Shifting Cost and Creative Playbooks
The IAB’s 2025 Digital Video Ad Spend & Strategy Report finds 86% of ad buyers already use or plan to use generative AI for video creatives, driving 30% of digital video ads today and targeting half of video content by 2026. This rapid adoption forces agencies to embed AI workflows and disclosure practices, reshaping cost efficiency and creative strategy.