e.l.f. turned boardroom name stats into a viral cultural punchline
e.l.f. Beauty mined board‑room gender data, found 566 men named Richard, Rick or Dick on U.S. corporate boards, and turned the shock value into the "So Many Dicks" campaign. The stunt sparked nationwide conversation, proved that proprietary data can become cultural currency, and lifted e.l.f.'s brand authority far beyond cosmetics.