Amtrak's Meme‑Driven Social Overhaul Aims to Double Ridership
Amtrak is swapping traditional travel posts for meme‑worthy, anime‑inspired and monster‑truck style content that’s resonating with Gen Z. The bold, “brain‑rotty” strategy is driving higher engagement and feeds its ambition to lift ridership from 32.8 million to 66 million by 2040.