Reddit Has Overtaken Review Sites in BoFu Search—Brands Must Act Now
Reddit now ranks for over 27 million commercial‑intent keywords and is outranking G2, Capterra and Wirecutter for bottom‑of‑funnel queries. That shift strips brands of visibility and attribution at the critical purchase stage. The article shows how to embed a Reddit‑focused strategy to regain control of the BoFu journey.