Why AI search attribution needs a new framework—and how to build it
Most teams still count AI‑driven traffic by referral clicks, but less than 1% of users click citations and most AI‑referrals appear as Direct in GA4, severely under‑attributing value. Kevin Indig’s framework, detailed in Growth Unhinged, shows how to measure AEO impact using mention position, citation stability, and user‑choice signals, giving companies a reliable growth metric.