Alphabet's Q2 shows exact Search revenue; Google’s click claims stay unverified
Alphabet’s SEC filing breaks down Google Search revenue to $94.5 billion, a 17% rise YoY. At the same time, Google’s quarterly update repeats vague click‑rate metrics that can’t be audited, widening the information gap for analysts and advertisers. The precise figure sharpens valuation models, while the opaque claims limit transparency on traffic quality.