The Bowtie Model Adds Post‑Sale Stages to Turn Customers into Recurring Revenue
Winning By Design proposes the Bowtie framework, a customer‑centric extension of the traditional funnel that covers education, selection, and post‑purchase engagement. By mapping these stages, businesses can better manage the entire lifecycle, boosting upsell and retention for recurring‑revenue models. The PDF spells out each sub‑system with practical touchpoints.