Temu slashes US ad spend to zero as 125% China tariffs bite
Temu’s Google Shopping impression share fell from 40‑50% in early April to 0% by April 12, and its social ad activity vanished. The pullback follows the U.S. hike to a 125% tariff on Chinese goods, forcing the China‑based ecommerce platform to rethink its low‑cost supply‑chain model.